For their second and third Las Vegas locations the client selected two former food venue locations to convert into their newest Rolled Ice Cream shops.
RWA helped transform the spaces into bright and clean experiences with the customer’s interaction being at the forefront of the design. Each of the ice cream “rollers” has a dedicated workspace, behind glass giving the customer a front row seat.
The space recalls the experience of an old-fashioned ice cream shop with its white subway tiles and but with a modernized feel of polished concrete, super graphics on the walls. Behind the “rollers” the customers can view multiple video screen menus with photography of various featured selections. An abundance of accent lighting focused on the ice cream making process and surrounding fresh colorful ingredients.