Debuting the b.Young concept in Downtown Summerlin was an intentional choice for Lindbergh USA to showcase this brand in the highly competitive North American women’s clothing market. Selecting Richardson Wetzel Architects (RWA) provided continuity and expertise for this retail experience.
Design cues were taken from the brand’s Australian marketplace with emphasis on an ultra-clean and modern interior. White finishes throughout the store are accented with charcoals and polished concrete floors creating contrast with colorful fashion offerings.
The foyer, mimicking a recessed storefront often found on “Main Street” showcases a dramatic 30’ high wall mural with photos of current styles and looks. The oversized photos are carried throughout the store.